Your Brain Has an Attack Surface
Why manipulation works best when it arrives through ordinary human needs: belonging, status, fear, anger and certainty.
The internet is very good at deciding what deserves your attention. This is a field manual for understanding how that decision gets made, what it does to us, and how to stay curious enough to resist easy answers.
The strongest manipulation rarely feels like manipulation. It feels like relevance, belonging, common sense, entertainment or a thought you arrived at yourself.
Why manipulation works best when it arrives through ordinary human needs: belonging, status, fear, anger and certainty.
A personalised feed can feel like a window onto society while actually being a sample selected for predicted engagement.
ReadChanging what you repeatedly notice can matter long before anyone changes your explicit opinion.
ReadWhat changes when experiences, bodies, relationships and identities are continually packaged for an imagined audience?
ReadPlatforms can produce harmful outcomes without a mastermind in a control room. Incentives, optimisation and millions of small feedback loops are enough.
Why manipulation works best when it arrives through ordinary human needs: belonging, status, fear, anger and certainty.
Read articleA personalised feed can feel like a window onto society while actually being a sample selected for predicted engagement.
Read articleChanging what you repeatedly notice can matter long before anyone changes your explicit opinion.
Read articleA real frustration plus a convenient enemy is an ancient exploit with modern distribution.
Separate the frustration from the proposed cause. Ask what evidence connects them, what competing explanations exist, and who benefits if you adopt the story.
Learn the field manualStatus, loneliness, desire, fear, identity and belonging are not bugs. They are human. That also makes them useful handles for anyone competing for our behaviour.
What changes when experiences, bodies, relationships and identities are continually packaged for an imagined audience?
Read articleThe debate about young people and social media gets worse when every digital behaviour is compressed into a single number.
Read articleBe curious enough to doubt your enemies. Be disciplined enough to doubt your allies. Do not replace one manipulation with another.